SEM Best Practice
Why SEM best practice? SEM stands for search engine marketing and encompasses both search engine optimisation (SEO), also referred to as natural search and pay per click (PPC), also referred to as paid for advertising.
Best practices are really determined by search engine guidelines such as those from Google. Unfortunately search engines, and search engine bodies have different guidelines. So Weboptimiser have attempted to interpret and explain them in order to demonstrate our commitment to ethical optimisation and to help others succeed with online search marketing campaigns.
Site code
Web sites are written in html - hyper text markup language and html allows other computer languages to be embedded, such as CSS - cascading style sheets, PHP, ASP and many others. Each offers the ability to manipulate a web page in order to deliver a message to site visitors and to allow interaction. Unfortunately some of the manipulation is bad for search engines.
Some site coding techniques are best avoided and are well known culprits that are often considered as spam by search engines and this can lead to a web site being taken out of the search listings.
Find out more about our SEM best practice site code guide.
Automated pages
Automated page generation is sometimes a necessity, for instance, the pharmaceutical industry has to both provide information and protect information from misuse and ensure that information is only available to qualified doctors or surgeons.
However, some automated systems have been configured to generate more pages for a site in order to target specific keywords that other wise would not be possible.
Find out more about our SEM best practice Automatic Pages guide.